NEW YORK, N.Y. — The MediaTile Company, provider of cellular digital signage technology and turnkey narrowcast networks, announced that RAM Forest Products increased sales of deck accessories by more than 50 percent in Home Depot Canada stores last season.

 

According to a news release, Home Depot Canada expects to achieve faster ROI using MediaTile Digital Signage End-Cap TV solution. MediaTile cellular-based solution enables product vendors to deploy digital-signage networks in retail stores without any on-site network information-technology setup or ongoing management.

 

RAM Forest Products worked with MediaTile Canada to create a multimedia lifestyle advertising campaign called "Create The Deck Of Your Dreams." The campaign was deployed on integrated end-caps in Home Depot stores to connect with consumers and promote all elements that comprise a home-deck project.

 

"Using MediaTiles we were able to deploy an in-store broadcast network that dramatically increased our product sales for the 2006 season. Our totally integrated in-store approach provided us with maximum exposure, sales lift and return on our investment, so much so that we will significantly expand the program in 2007 with more stores and more integrated end-cap displays utilizing the MediaTile platform," said Keith Knowling, chief executive of RAM Forest Products.

 

 

This article is excerpted from Digital Signage Today published on Jan 14, 2007.