CORAL SPRINGS, Fla. — AccuWeather Inc. announced its partnership with WireSpring Technologies Inc. to deliver dynamic weather content to digital signage networks using the FireCast digital signage platform. The companies aim to create more effective digital signage content by offering an affordable, customizable, and fully licensed way to display localized weather content on digital signs.

Digital signage has become a popular way to reach captive, out-of-home audiences, but, without relevant content, viewers may pay less and less attention to these displays over time. Including dynamic weather information in digital signage content loops can help to combat viewer fatigue, as widespread interest in weather ensures that audiences are attracted to the screens. However, previous attempts to leverage weather content on digital signs have suffered from a lack of timeliness, localization, and effective on-screen presentation.

"Weather for digital signage needs to be more than a scrolling ticker or side bar," said Scott Homan, AccuWeather director of public displays. "Making weather an integral part of the show allows it to command the same power on digital signage as on the local evening news, and the FireCast system makes it easy for network owners to realize that value."

This article is excerpted from Self Service World published on Jan 9, 2007.